When customers look over a product on Amazon they are in search of social proof of the product.
Many customers just scroll down to the review section to check seller ratings and product reviews.
Once they get satisfied with the reviews, then only they will start looking up other features; like product descriptions and features.
The positive reviews on the Amazon product page increase trustworthiness among customers. Since these reviews are provided by other customers who are already using the product. A personal suggestion of user-generated reviews and ratings serves as the greatest motivation to proceed with the purchase.
So sellers must keep asking themselves this question – How to get reviews on Amazon, especially the 5 star reviews.
online shopping was a lifestyle mainstay: 48% of consumers shop on Amazon at least once per week, and 61% of consumers say they’re influenced by the product with the best ratings and reviews.
We know reviews are a key influencer in consumer decision-making and how much sellers value them. In fact, one of the most common Amazon seller challenges is getting product reviews. That’s why we’re providing the latest on how you can earn more for your business in 2023.
Product reviews can make or break a new Amazon FBA seller. According to our Consumer Trends Report, the majority of consumers are influenced to purchase a product that has the best reviews and ratings.
When you launch a product this year, it’s important that you know how to get reviews on Amazon — and how to get them quickly and within Amazon’s TOS.
In this article, we’ll cover the eight most effective ways to get product reviews on Amazon. This includes Amazon programs and features, as well as off-Amazon strategies that third-party sellers can use to seek and gain reviews.
How to get reviews on Amazon:
Gaining new reviews on your listings is hard but not impossible. Let’s go over eight effective ways to grow your review count on Amazon!
1. Use Amazon’s “Request a Review” button
Amazon’s “Request a Review” button allows you to manually request reviews for each of your orders in Seller Central within four to 30 days of purchase.
This is an incredibly powerful feature that can exponentially increase your chances of receiving a review.
Here’s some proof: prior to the release of the “Request a Review” button on March 8, 2020, the average review increase for orders was 3.6 reviews. For 94.7% of sellers who used “Request a Review” after it was released, the average increase jumped to 25.9 reviews. That’s a massive difference!
Of course, going through each and every order to click the “Request a Review” button can be tedious and time-consuming. This is where Review Automation and our next solution come into play.
Bulk Request Review
If you have Jungle Scout’s Extension, you can request reviews for your Amazon FBA orders in bulk, rather than sending a request for each individual order.
On your Amazon Seller Central order page, click on the button for Jungle Scout’s Extension. It will then open and ask you to add additional permissions. Once you agree to the permissions, a new “Request Reviews on This Page” button will appear on the far right on your orders list. When the requests are done sending, the button will change to say “Finished Requesting Reviews.”
Select a date range (we recommend between four and 30 days as that is the time period during which Amazon allows you to request reviews) and click the button. Amazon will then automatically send review requests to all of the orders on that page that qualify for the “Request a Review” button.
You can also submit individual requests without clicking on the orders. That way you won’t have to go through each individual post.
2. Enroll your product in the Amazon Vine Program
Amazon’s Vine Program is open to sellers who have Amazon brand-registered products and fewer than 30 reviews.
In the Vine program, a seller submits 30 units of inventory. Vine reviewers receive the product for free, test the product out, and write a review.
In many ways, it is similar to the incentivized review programs banned by Amazon in late 2016. The only difference now is that the reviewers in the program are being vetted by Amazon.
According to Amazon, “25% of reviews received occur within 5 days of the order, while 99% of reviews received occur within 35 days of the order,” so (naturally) this is a game-changer, as it helps newly registered products get reviews fast.
Once the first Vine review is published on your listing, you will be charged a $200 enrollment fee. If your product does not receive any reviews within 90 days, you will not be charged an enrollment fee.
3.Use third-party automated email responders
In addition to Amazon’s internal automated responder, many sellers use third-party responders to send messages through Amazon’s seller messaging system.
It’s important to note, however, that Amazon limited the quantity and types of messages that can be sent via its Seller Messaging System. From Amazon:
“You may send proactive Permitted Messages for the following reasons: resolving an issue with order fulfillment, requesting additional information required to complete the order, asking a return-related question, sending an invoice, requesting product review or seller feedback or both, scheduling the delivery of a heavy or bulky item, scheduling a Home Services appointment, verifying a custom design, or any other reason where the contact is required for the buyer to receive their purchase.
Permitted Messages do not include any of the following message types (in many cases we are already emailing customers with this information on your behalf):
- Order or shipping confirmations
- Messages that say only “Thank you” or that you are here to help if buyers have any problems
- Marketing or promotional messaging, including coupons
- Language that either incentivizes or persuades the buyer to submit positive product reviews or seller feedback, including by offering compensation, money, gift cards, free or discounted products, refunds, rebates or reimbursements, or future benefits
- Language that requests removal or an update of an existing product review
- Language that requests a product review only if they have had a positive experience with the product
- A repeat request (per order) for a product review or seller feedback”
Basically, you can only send permitted messages to request for a review/feedback or where contact is required. You can no longer send shipment updates, thanks for ordering, and so on.
4. Create a contact list for emails
Since the seller messaging system and third-party automated responders have become limited, you will need to find other ways to communicate with your shoppers.
Remember: as long as they’re buying your products via Amazon, they’re Amazon’s customers. To get past this hurdle, you will need to build your brand off Amazon and one of the best ways to do that is by building your own email list.
Thankfully, there are a number of ways to create an email list. You can build one through social media. Or you can create a blog that asks for people to subscribe.
Once you have a mailing list, you can request reviews from those who have purchased from you.
5. Utilize product inserts
Easily, the most popular way to encourage shoppers to leave product reviews on Amazon is through the use of product inserts. Many sellers insert a card into their packaging, asking shoppers to leave a review.
However, product inserts have recently caught the attention of Amazon. They’ve noticed that some sellers have been breaking the “guidelines” described in the “Don’t forget to follow the rules” section of this article.
The example picture below is against Amazon’s terms. You cannot divert negative reviews or tell people to email you instead of leaving a negative review.
Here are some best practices for product inserts:
- Ask for product reviews, but remain neutral. Telling people to leave you a five-star review — or even showing a picture of five-stars — is against Amazon’s guidelines.
- Give useful information about your company and product. Make sure people have ways of contacting you if an issue comes up. Good customer service goes a long way to prevent negative product reviews.
- Never ask a customer to contact you outside of the Buyer-Seller Messaging platform in Seller Central. Good customer service goes a long way toward preventing negative product reviews.
6. Mitigate negative reviews
You can mitigate poor reviews of your products proactively by ensuring that your product is top-notch and worthy of a commendable review. Reactively, you can address any customer service issues that may arise.
Previously, Amazon did not allow sellers to reach out directly to customers who left negative reviews. Currently, however, sellers who are enrolled in Brand Registry can now contact customers who left a criticial (1 to 3-stars) review for a product they purchased. This new feature can help you improve the customer’s experience with your brand, giving you a chance to have them remove their negative review, or even better — change it to a positive one.
7. Launch products using Promotions
Many sellers launch new products on Amazon promotional markets like Promotions. And, thanks to the money-saving promotions offered by these sites, some shoppers feel an obligation to leave positive feedback with the Amazon sellers.
Keep in mind, however, that an Amazon promotional marketplace cannot ask a shopper for feedback in exchange for a product. Therefore, a review from a heavily discounted or free product is not guaranteed.
8. Get 5-star reviews from SellerPost.com (Pro Tips)
With a team of 20,000 buyers, SellerPosts is here to help brands to increase their reviews on Amazon. You can always monitor your project with your Dashboard on our website. You can take reviews from us without hesitation.
Our review pricing is very cheap. We have both Seller and Buyer dashboard. When a buyer submit an order ID to their dashboard, it will appear into the sellers dashboard automatically in a second. After placing the order you will have the access of our Dashboard. And when the review goes live buyers will share the review link into the dashboard as well. Enroll into SellerPosts Review Program
Conclusion:
Hopefully, the information in this article has given you good ideas for how to get Amazon product reviews. And, as things change, we will be sure to update this material.
At the minimum, use Amazon’s methods, as they are 100% free of any “gray areas”. If yo need any assistance, you can reach us anytime through live chat.